Common sense is unreflective since it does not question its own origins. The everyday actor has the practical knowledge needed to get through daily life but not necessarily the scientific or technical knowledge of how things work whereas the social analyst studies the social world in a systematic comprehensive coherent clear and consistent manner in the. Definition Of Sociology Ppt Download In everyday observations people tend to seek information that challenges their assumptions. . Sociology is a scientific study of society. Great advances in sociological knowledge have been made generally incrementally and only rarely by a dramatic breakthrough. Sociologists employ the scientific method to make and evaluate sociological observations about social reality. As sociology is a science research is based on methodology and data. Until the late eighteenth century Platos Republic epitomized the role of knowledge as a static princ...